Portfolio
Here are examples of small business websites, Shopify improvements, membership funnels, and startup landing pages I have worked on.
Redesigned the apartment community website to improve navigation, showcase amenities, strengthen online presence, and provide prospective residents with a more user-friendly leasing experience.
Designed a lead-generation website for a flooring contractor specializing in overnight floor cleaning, polishing, restoration, and installation services for hospitality and commercial properties.
Improved Shopify store organization, homepage structure, and collection strategy to make wellness products, bundles, and purchasing options easier for customers to navigate.
Built a conversion-focused website and membership funnel designed to help bookkeeping professionals establish continuity plans and protect their clients during emergencies.
Created a tester-focused landing page for an AI-powered chore coaching and accountability platform that helps families build independence and responsibility.
Developed ecommerce structure, product organization, and custom-order workflows for a handcrafted woodworking business offering custom and ready-to-ship products.
Built the online presence for an aquatic plant business featuring product listings, educational content, customer resources, and ecommerce-ready growth strategies.
About Structured Web Design
Structured Web Design is led by Leah Kaufman, a certified website developer and small business owner who creates clean, customer-focused websites for service businesses, ecommerce brands, nonprofits, and startups.
My work combines website strategy, clear messaging, visual design, and hands-on experience with WordPress, Shopify, Wix, Squarespace, and HTML/CSS to help businesses build credibility and generate leads online.
What I Help With
Like what you see?
Send me your business idea or current website and I’ll recommend the next step.
